Agreement between the Patronato de la Alhambra y Generalife and Granada’s Chamber of Commerce to promote cultural tourism

María del Mar Villafranca, Director of the Patronato de la Alhambra y Generalife, and Javier Jiménez, President of Granada’s Official Chamber of Commerce, Industry and Navigation, have signed an collaborative agreement to promote cultural tourism by means of joint activities to raise awareness and disseminate information about Granada and its cultural heritage, aiming to boost the socioeconomic development of the city and its province.
Specifically, this agreement contributes to increase the knowledge about the Monumental Complex and the province, especially addressed to the Spanish and the International tourism, as well as to professionals and companies of the tourism sector in Granada. It is also planned that both institutions will support actions that boost the increase of overnight accommodations in Granada province, as well as of the visits to its restaurants and stores.
Furthermore, in the agreement is considered the initiation of an Information Platform based on analysis and foresight of market, habits of the visitors to the monument and Granada, competitive analysis and creation of instruments for user information and methods for the commercialization of new products.