A virtual visit allowing the public to discover the Alhambra in detail is presented at Spain´s international tourims fair

It is now possible to discover the Alhambra in detail, with “absolute” precision, and enjoy some unique perspectives of the monument that have never been seen before. This morning a virtual visit to the Alhambra was presented to the public and to the tourism sector at the Know-How & Export Auditorium at Spain’s International Tourism Fair (Fitur). The objective of the visit is to “publicise and promote the cultural heritage of our country and boost cultural tourism”.

This initiative is the result of an agreement between the Ministry of Industry, Energy and Tourism and the Ministry of Education, Culture and Sport in collaboration with the Council of the Alhambra and Generalife, which can be consulted at the official website of the Ministry of Culture and at www.spain.info from today. 

The presentation was attended by the Director of the Council of the Alhambra and Generalife, María del Mar Villafranca Jiménez, who said that this initiative “will bring the heritage experience at the Alhambra to millions of Internet users. The Alhambra is the most visited cultural destination in Spain. Millions of travellers from all over the world choose to visit us. We are convinced that this project will help us even more to continue discovering even more details of this Alhambra of the 21st-century”.

For her part, Isabel Borrego Cortés, the Secretary of State for Tourism pointed out that “cultural tourism makes an important contribution to tourism in the low season, provides greater segmentation and helps distribute visitors more widely across our whole country”. 

She also acknowledged the importance of new technology in the promotion of our cultural heritage: “the digitalisation project we are presenting today is an excellent example of this and will allow us all to discover and continue to admire the Alhambra, the most visited monument in Spain, via a virtual visit”.

For more information, please see www.spain.info      

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