Most of the 3,128,456 visitors to the Alhambra in 2006 were between 30 and 60 years old and considered their visit as highly satisfactory.
Survey data and results. Alhambra Granada
The Historical-Artistic Monumental Complex of the Alhambra and the Generalife received 3,128,456 visitors in 2007, a number which means a new record as this figure is 13.06% higher than that reached in 2006. This figure includes the tourist and cultural activity data and comprises the number of visitors to the Complex, which were 2,193,277 visitors (1.85 more visitors than in 2006);and visitors to free areas, peri-urban area, Alhambra Museum and temporary exhibitions.
Additionally, 83,328 visitors involved in cultural activities like the concerts of the International festival of Music and Dance held in the Alhambra (22,920), Blanca Li’s show “A poet in New York” (60,000) and the 408 visitors that enjoyed the concert in honour of Elena Martín Vivaldi.
The Director of the Council of the Alhambra and the Generalife, Mrs. María del Mar Villafranca Jiménez, presented the report elaborated by the Data Analysis Unit of the local authority for Tourist and Cultural Activities during 2007, and she was very pleased with the results, as the Nasrid Palaces positions again on top of the Prado Museum (2.65 million visitors) and the Holy Family (2.64 million).
With respect to the monthly distribution of visitors, the report indicates that the day with the highest number of visitors was on the first of May, when 100% of the tickets (8,100) were sold, and the day with the lowest number was on the 30th January, with 1999 tickets sold. As regards the most popular visit type, the day ticket is the most popular (88.10%) followed by the Visit to the Gardens (7.66%), Evening ticket (2.49%) and the Tourist Pass (1.75%).
Regarding the visitor type distribution, the report indicates that individual visitors account for 60.29%, followed by tourist groups (34.19%) and cultural/institutional visits (5.52%).
The cultural landscape of the Alhambra and the Generalife has also drawn the interest of visitors. In this sense, the report reveals that the peri-urban area of the Monument was visited by 173,520 people; whereas the free zones were visited by 88,560 visitors. Noteworthy is the number of Granadian residents that during 2007 decided to enjoy their free time in the Alhambra, with a total of 34,560 people.
EU members form the largest group of visitors to the Historical-Artistic Monuments of the Alhambra, with a total of 40.03%, followed by national tourism (32.95%) and the rest of the countries (22.02). A similar situation can be found for guided groups: Europeans represent 51.91%, followed by national tourism (27.87%) and the rest of the world (20.22%).
The Report on the Tourist and Cultural Activity of the Historical-Artistic Monuments of the Alhambra and the Generalife contains a special section that describes the visitor profile. Most of the tourists that demand the Alhambra as their main destination are European, between 30 and 60 years old, educated people, qualified professionals and consider their experience as highly or very highly satisfactory.